PORTFOLIO
Tone It
Fitness serendipity brought personal trainers Katrina Scott and Karena Dawn together in 2009. The two met at the gym and quickly began making plans to create a fitness community for women that was positive and inspiring. At the time, fitness was harsh — it weighed you in, it counted your calories, and it yelled at you to get fit. Karena and Katrina set out to change that for women.
The two personal trainers created the first fitness community that embraced positivity and empowered women. Pioneering the fitness influencer space, Karena and Katrina started a lifestyle brand and ignited a movement, influencing millions of women to gain confidence, connect with each other, and reach their goals.
Since founding Tone It Up, the duo has been featured in Forbes for ‘Building a Fitness Empire,’ Business Insider for ‘Creating a Revolution,’ and Vogue for ‘Being the Pinnacle of Wellness.’