PORTFOLIO COMPANY NEWS
Robert Graham Brings Its American Eclectic Style to the World of Denim
New York City, NY - July 18, 2011 – On the heels of a large investment into the Robert Graham brand and the announcement of Michael Buckley joining as the new Chief Executive Officer, Robert Graham Holdings is pleased to announce its men’s denim licensing partnership with International Denim Group N.A. led by President Gary Sims, former President of Wholesale at William Rast. The premium denim line will launch for spring 2012.
“We have the right team on board,” says Robert Stock, Creator and Designer of Robert Graham. “This is the most natural category for our collectors to embrace- they will enjoy the specialized world of fabric washes, details and fits that they have come to know from our collection product.”
Robert Graham denim collection will be a premium player amongst an already successful sportswear collection.
“We are taking a sportswear collection into premium denim and adding a twist, that is truly inventive,” says Michael Buckley. “The arrival of this category will further position Robert Graham as a premium, global lifestyle collection.”
The new denim collection which will launch spring 2012 and will range from $188 to $350 at retail. Made with the best Italian and Japanese denim fabrics, the collection is woven exclusively for Robert Graham from mills in Japan, Italy and Spain.Classic Robert Graham "American Eclectic" touches will include interior waistband laser designs and embroidered signature, contrasting stitch inside belt loops and signature ‘RG’ zipper pulls in antique brass and antique nickel. The offering will consist of 12 unique models to expand the denim consumer beyond the traditional 5-pocket silhouette.
“I’m really excited to be working with Robert and Michael as both have been successful throughout their careers,” says Gary Sims. “I couldn't think of two better people to get in a room and add to this great American Eclectic denim collection.”
ABOUT ROBERT GRAHAM:
Robert Graham is ‘American eclectic.’ Since its launch in 2001, Robert Graham has created on the premise of introducing sophisticated, eclectic style to the fashion market as an American-based company with an intention of inspiring a global movement. Robert Graham creates four menswear and women’s wear collections a year—spring, pre-fall, fall and resort. The menswear collection consists of sportswear, furnishings, and outerwear. The women’s wear line consists of tops and outerwear with plans of expansion into additional categories. In the fall of 2010, Robert Graham opened its flagship store on Venice Beach’s famous Abbot Kinney Boulevard. The label also sells at luxury department stores including Saks Fifth Avenue and Neiman Marcus nationwide, Bloomingdales in Dubai, and Harry Rosen throughout Canada. Robert Graham has retail presence in more than a dozen countries around the world and has showrooms located in New York City, Los Angeles, Dallas, Toronto, Montreal, Vancouver, London, and Dusseldorf. (www.robertgraham.us)
MEDIA CONTACT:
Anita Gatto
Director of Communications and Business Development
Robert Graham
212-869-8001 Ext. 228
anita@robertgraham.us