PORTFOLIO COMPANY NEWS
Laura Geller Beauty Announces Product Integration into Industry Leading YouCam Makeup App
Laura Geller Beauty partners with award-winning YouCam Makeup App to change the way women experience makeup.
May 3, 2016 - Laura Geller Beauty has announced the release of a collection of their cult beauty favorites into the popular YouCam Makeup app. Laura Geller Beauty is one of the first U.S. beauty brands to join Perfect Corp.'s extensive network of cosmetic brands who have embraced the app's seamless melding of technology and all things makeup. YouCam Makeup's cutting-edge technology and precise facial recognition capabilities have won-over more than 200 million beauty lovers across the globe, making it a must-have beauty app for a true-to-life virtual experience.
"We're thrilled to partner with YouCam Makeup to further engage our fans and reach new customers in an exciting and engaging way," said Elana Drell Szyfer, CEO, Laura Geller Beauty. "As we continue to expand our brand and produce products that meet the customer's evolving beauty needs, YouCam Makeup will help to provide us with invaluable consumer insights, so we have an even better understanding of their purchasing habits and patterns."
Aligned through the shared belief that beauty transformations should be easy and fun, Laura Geller Beauty's integration into YouCam Makeup takes the consumer experience one step beyond Laura's engaging makeup tutorials placing the artistry into the hands of the consumer through their mobile device.
"Perfect Corp. has always admired Laura Geller's fresh approach to beauty, and the brand and Laura's devotion to making expert level beauty trends accessible to every woman," said Alice H. Chang, CEO of Perfect Corp. "We welcome Laura Geller Beauty to the YouCam Makeup family, and are overjoyed to share their innovative product offerings with our community of virtual beauty devotees."
The app integration includes a wide variety of products including their award-winning foundation, blush, eye liner, eye shadow palettes, eyebrow products and lipsticks. Makeup enthusiasts will be able to use the app to test out which Laura Geller Beauty products best suit their complexion, then directly purchase the products from within the app through Laura Geller Beauty's online boutique.
In addition to integrating their products into YouCam Makeup, Laura Geller Beauty has also joined Perfect Corp.'s thriving Beauty Circle interactive beauty platform where they can directly connect to their fans by sharing real-time updates and content and cultivating a conversation. To kick-off Laura Geller Beauty's launch, the brands will be hosting a giveaway where fans on Beauty Circle can enter to win free Laura Geller Iconic Baked Sculpting Lipstick product.
"I'm truly amazed by the technological innovations within the beauty space," said Laura Geller, Founder of Laura Geller Beauty. "We couldn't be more excited to partner with YouCam Makeup to continue to make makeup application as fun, approachable and "live time" as possible."
App Availability
YouCam Makeup is available for free download on the App Store and Google Play.
About Perfect Corp.
With over 200 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com.
About Laura Geller Beauty:
With a delightfully different approach to beauty, Laura Geller Beauty is dedicated to creating refreshingly uncomplicated products that brighten every aspect of life. Taking the guesswork out beauty by offering high-performance, multi-tasking and color-corrective products the brand is well-known for its award-winning Spackle® and Baked in Italy franchises that have changed how women apply makeup. These innovations, combined with expert advice and time-saving tips, work to make makeup fun, easy and accessible for all women. Laura Geller Beauty retails on QVC in the US, UK, Germany and Italy, at ULTA and Beauty Brands retail locations, and online at laurageller.com and a number of high-profile beauty sites. Laura Geller Beauty's web site is www.laurageller.com.